While the media can be a Presidential candidate's worst enemy at times, utilizing the media to spread his or her ideas, messages, and methods is crucial to their campaign. Since the 2004 presidential election, major party candidates have incorporated the Internet into their campaigns, launching their own websites displaying their values, virtues, and beliefs. The media, to counteract this development by the candidates, has in turn launched their own websites reporting on the elections. More often than not, the stance the media takes on a candidate is directly linked to his or her own personal party. For example, Fox News is often labeled as a conservative organization, favoring the Republican party. No matter how much Presidential candidates dislike it, the media will always be there to judge their every move and word. However, in order to keep the integrity of their campaign and an honest demeanor, candidates need to continue to value their own, true beliefs and not sway back and forth due to what media is interviewing/analyzing them.
Though they are under constant scrutiny and left open for public criticism, the presidents also have to communicate with the public. Without the media, it would be virtually impossible for the President to relay information and his thoughts and plans to the public; however, the media does have the ability to tweak the President's words or actions. Tension arises when the President and the media disagree about what reporters should put in their stories. Even so, the West Wing of the White House has had reporters in it since 1902, and news organizations have been a presence at the White House since 1896. Demonstrating the importance of the relationship between the President and the media even further, the White House staff includes the press secretary, who manages this relationship and reports news from the executive branch as the President wishes. In 1969, Nixon added the Office of Communications, which handles long-range communications planning and how to present the President's plans to the public. The President has three basic ways of reporting to the press - press conferences, question and answer sessions, and interviews. Overall the importance of the media has been long-standing; the President relies on the support of the public for Congress to enact his policies.
THE WHITE HOUSE PRESS CORPS is the group of reporters assigned by various news agencies to cover the White House.
There is extensive media coverage of the president and much of it is negative.
The White House Press Secretary is the president's main link to the media. He shares information with the White House Press Corps through PRESS RELEASES, written documents explaining the president's position; PRESS BRIEFINGS, short sessions with limited questions; or PRESS CONFERENCES, the president faces the press for open questions. Press conferences have become less frequent in recent years.
Presidents have bypassed the press by appearing on popular TV talk shows. All presidents try to SPIN the news to their advantage. Sometimes this is called DAMAGE CONTROL.
This comment has been removed by the author.
ReplyDeleteWhile the media can be a Presidential candidate's worst enemy at times, utilizing the media to spread his or her ideas, messages, and methods is crucial to their campaign. Since the 2004 presidential election, major party candidates have incorporated the Internet into their campaigns, launching their own websites displaying their values, virtues, and beliefs. The media, to counteract this development by the candidates, has in turn launched their own websites reporting on the elections. More often than not, the stance the media takes on a candidate is directly linked to his or her own personal party. For example, Fox News is often labeled as a conservative organization, favoring the Republican party. No matter how much Presidential candidates dislike it, the media will always be there to judge their every move and word. However, in order to keep the integrity of their campaign and an honest demeanor, candidates need to continue to value their own, true beliefs and not sway back and forth due to what media is interviewing/analyzing them.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThough they are under constant scrutiny and left open for public criticism, the presidents also have to communicate with the public. Without the media, it would be virtually impossible for the President to relay information and his thoughts and plans to the public; however, the media does have the ability to tweak the President's words or actions. Tension arises when the President and the media disagree about what reporters should put in their stories. Even so, the West Wing of the White House has had reporters in it since 1902, and news organizations have been a presence at the White House since 1896. Demonstrating the importance of the relationship between the President and the media even further, the White House staff includes the press secretary, who manages this relationship and reports news from the executive branch as the President wishes. In 1969, Nixon added the Office of Communications, which handles long-range communications planning and how to present the President's plans to the public. The President has three basic ways of reporting to the press - press conferences, question and answer sessions, and interviews. Overall the importance of the media has been long-standing; the President relies on the support of the public for Congress to enact his policies.
ReplyDeleteTHE WHITE HOUSE PRESS CORPS is the group of reporters assigned by various news agencies to cover the White House.
ReplyDeleteThere is extensive media coverage of the president and much of it is negative.
The White House Press Secretary is the president's main link to the media. He shares information with the White House Press Corps through PRESS RELEASES, written documents explaining the president's position; PRESS BRIEFINGS, short sessions with limited questions; or PRESS CONFERENCES, the president faces the press for open questions. Press conferences have become less frequent in recent years.
Presidents have bypassed the press by appearing on popular TV talk shows. All presidents try to SPIN the news to their advantage. Sometimes this is called DAMAGE CONTROL.